Rather than guessing whether your new interface will achieve its goal, why not get concrete data so that you know for sure. In this post by Sezgin Hergul of Usability Tools, you'll find out how to get and use actionable data to evaluate your new interface and take targeted actions to improve it.
This post was written by Sezgin Hergul, the Head of Marketing at UsabilityTools - a SaaS tool for improving UX and conversion. Thank you, Sezgin!
You’re working on a new interface, website or app.
You’ve done the hard work, and created a mockup or wireframe.
Now it’s time to get some opinions… right?
Opinions are the opposite of science. Rather than guessing whether your new interface will achieve its goal, why not get concrete data so that you know for sure. With the help of simple visual analytics tools, you can get actionable data to evaluate your new interface and take targeted actions to improve it.
Get Data Before You Launch
Let’s say you want to launch a redesign of your website. Rather than throwing it up on the web and hoping, why not test the design before you commit so you can find out how well it works and, if you need to, make informed changes. To do this, you’ll need some tools.
Introducing Screenshot Click Testing
Screenshot click testing is a quick, affordable and easy way to find out how successful your interface of web page is. With this tool you can find out:
Which part of your web page is the most attention grabbing
Which elements can make your users trust you or want to buy from you
Whether users know where to find specific information
Whether your interface is user friendly enough to allow users to achieve what they came there for
With screenshot click testing you can evaluate concepts as well as finished products. Simply upload a picture of your prototype, mockup or wireframe and start getting feedback.
To Begin, Focus On Your Goal
Every test should begin with a hypothesis. A hypothesis is a statement based on initial data collection and analysis that should be tested and validated. This means that you collected and analyzed some data and from this process learnt something about your website or users that you should now test to confirm it’s truth.
Think about what is important to your business, and the goals of the specific system or website that you are creating. Make a list of tasks or accomplishments that you would like your users to complete. Your hypotheses will assume the successful performance of your system, such as:
it’s easy for your users to find the information they seek,
the tasks they want to complete are easy and accessible,
your call(s) to action are obvious, visible and attention grabbing.
Decide On Tasks
Now you have your hypothesis, it’s time to decide the specific actions or tasks you will ask your users to complete in order to evaluate the performance of your website. Make these tasks short, simple and clear. There should be no confusion on the part of your users!
Ask them to find a specific page, such as your contact information
Ask them to complete a specific task, such as registering for more information
Ask them to click on the regions of the page which are most attention-grabbing
Ask them to click on the regions of the page which make them more likely to trust your brand