Rather than guessing whether your new interface will achieve its goal, why not get concrete data so that you know for sure. In this post by Sezgin Hergul of Usability Tools, you'll find out how to get and use actionable data to evaluate your new interface and take targeted actions to improve it.
You’re working on a new interface, website or app.
You’ve done the hard work, and created a mockup or wireframe.
Now it’s time to get some opinions… right?
Opinions are the opposite of science. Rather than guessing whether your new interface will achieve its goal, why not get concrete data so that you know for sure. With the help of simple visual analytics tools, you can get actionable data to evaluate your new interface and take targeted actions to improve it.
Let’s say you want to launch a redesign of your website. Rather than throwing it up on the web and hoping, why not test the design before you commit so you can find out how well it works and, if you need to, make informed changes. To do this, you’ll need some tools.
Screenshot click testing is a quick, affordable and easy way to find out how successful your interface of web page is. With this tool you can find out:
With screenshot click testing you can evaluate concepts as well as finished products. Simply upload a picture of your prototype, mockup or wireframe and start getting feedback.
Every test should begin with a hypothesis. A hypothesis is a statement based on initial data collection and analysis that should be tested and validated. This means that you collected and analyzed some data and from this process learnt something about your website or users that you should now test to confirm it’s truth.
Think about what is important to your business, and the goals of the specific system or website that you are creating. Make a list of tasks or accomplishments that you would like your users to complete. Your hypotheses will assume the successful performance of your system, such as:
Now you have your hypothesis, it’s time to decide the specific actions or tasks you will ask your users to complete in order to evaluate the performance of your website. Make these tasks short, simple and clear. There should be no confusion on the part of your users!
For more inspiration, see this list of 16 possible screenshot click testing task ideas.
In this test we evaluated the website of Harvard University to see which elements on one particular page are the most attention grabbing: Potential hypotheses for this experiment could have been:
In the task, we asked this simple question: “Click on the elements that draw your attention the most.” Let’s see how it went. The screenshot below visualizes the places which people clicked.
Based on the results, we can see:
If you are looking for more awesome insights like these, check out these success stories.
To wrap it up:
To get started simply choose your favourite screenshot click testing tool, and start getting data.
Here are some of the tools that offer click testing:
You’ll now be able to evaluate your new idea or existing interface without being subject to the tyranny of opinion. Simply create, hypothesize, and evaluate with remote usability testing.
Are you looking for ways to optimize your website? Make sure it doesn't contain these design and development mistakes!