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Is a web development consulting company a good choice for a new startup?

Most of the startups fail not because they couldn’t deliver the product. Startups fail because: they couldn’t find a big enough market (customers), they were not able to find an investor, founders fallen out with themselves or simply they run out of money.

Originally posted on kubafilipowski.com

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Most of the startups fail not because they couldn’t deliver the product. Startups fail because: they couldn’t find a big enough market (customers), they were not able to find an investor, founders fallen out with themselves or simply they run out of money.

If that is the truth (and research studies indicate it is) that means the startup founders should put a lot of their attention to address those particular issues.

The most important role of startup founders is to challenge hypothesis they have, validate the idea and find a product-market fit. Steves Blanks “get out of the building” mantra is what founding a startup is really about.

By validation I mean few things:

  • understanding the value you are offering to your customers
  • setting the right message about your product (which includes a visual aspect and design)
  • understanding what is unique about your product
  • finding the right channels to distribute your product
  • finding ways to engage your early adopters

A role of the web development consulting company is to provide the level of service that will let founders focus on the product/market validation. As web developers we have to be able to work in an Agile way and stay open to changes in the project scope. We have be able to create prototypes and MVPs as fast as possible always keeping best practices and quality in mind.

Being open to change is a difficult thing to learn and maintain. Waterfall seems a very comfortable way of making software. But a startup is a different creature - startup is a constant morphing and pivoting so Agile is the only way to work.

As a web development consulting company we see the value that we are delivering not only in building high quality products but also in helping founders to focus on the most important task they have - making sure that there is a customer for the product we are building.

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