Since 2007 Lemonfrog AG specializes in building and running online marketplaces for services. Lemonfrog started with Babysitting24, a site matching babysitters with parents, and soon expanded to other marketplaces with websites: Petsitting24, Homeservice24, Tutor24, Seniorservice24, and more. Lemonfrog platforms operate in Switzerland, Austria and Germany.
The idea behind Lemonfrog was to create software that can be easily configured to serve as the basis for any type of services marketplace platform. The company is self-funded and grew to a point that they needed to augment their development team. Tino Wendland, co-founder and CTO of Lemonfrog AG, started the software endeavor as a side project. After a few years he quit his other job and dedicated all his time to running the company.
He decided to build the application using the Ruby on Rails framework. "I worked in Java enterprise software development before. Programming in Java is complex and time-consuming. I was looking for something more efficient and simpler since I was working on Lemonfrog in my free time at the beginning. I found RoR and it was fun to work with it. One framework from the client to the database", says Tino Wendland.
When his business gained some traction, Tino Wendland decided to hire a remote development team. Initially, he worked with a local Swiss software development agency, but after three years started looking for developers abroad. In 2014, he chose Netguru, who have been responsible for frontend and backend development of the application.
Netguru team has worked with Lemonfrog since September 2014. During this time Lemonfrog web applications have gone through several major upgrades on the frontend and backend. To be successful, Netguru had to focus on four crucial aspects:
Lemonfrog took their sharing economy platform to a new level with the improved code quality and attention to user experience. Their business gained market share and revenues grew. Meanwhile Netguru team built from scratch a new service, Fairboss, that provides legal support for the Lemonfrog service platform.
Going from a brilliant concept to a trusted solution for online service marketplaces, Lemonfrog continues to experience success. It’s a fantastic example of finding a working business model and taking full advantage of it. If you’d like to learn more, check out this interview with Tino Wendland and follow our blog for further news.