Mobile analytics provide you with the information that you can leverage in taking data-driven decisions to improve engagement, promote retention and increase the revenue. Choosing the right tool for mobile analytics has an impact on your profits and future growth. The cheat sheet will help you make the right choice.
Every tool offers different or improved characteristics against its competitors. On the other hand, advanced solutions come with a steep price. Striking the balance between all the characteristics can pose a challenge. You may need to dig into technical documentation or reviews, which is a complicated and time-consuming task. We chose features and compared 7 differents mobile analytics tools to make your life easier.
Before elaborating on features or scores, let’s introduce the juxtaposed analytics tools:
Firebase is Google’s development platform for mobile and web which counts with several features like analytics (not that you should be surprised), real-time database, cloud messaging, storage and crash report among others. We’ll focus on analytics only.
It was founded in 2009 and is based in San Francisco, California. It’s an event-based analytics tool, but it allows us to provide information about users’ engagement, build complex queries according to properties, users’ information and more.
It was founded in 2011, acquired by Twitter in 2013, and then by Google at the beginning of 2017. The Fabric suite includes a lot of features like Crashlytics or Beta. It is also based on events, some of which are already pre-defined.
Appsee is SaaS platform founded in Tel Aviv in 2012. It offers event-based analytics along with other unique features like touch heatmap and crash reporting videos. Customers of Appsee include companies from a wide range of industries such as travel, news, gaming and real estate. Samsung and eBay are the biggest brands.
Countly is an open-source and real-time analytic tool with an option to self-host for free or move to their hosting servers. Similarly to some other tools, Countly offers analytics and many other functionalities for your app.
Flurry is Yahoo!’s analytic mobile tool. It was founded in 2005 and acquired in 2014. Back in the time, Flurry merged with a company called Pinch Media and had more than 80% of the market share for mobile analytics.
Localytics was conceived in 2009 in Boston, Massachusetts. Lots of the best-known brands use or used this tool. You can find companies such as New York Times, Salesforce.com and Microsoft in their portfolio. Currently, it supports more than 6,000 customers and reaches 37,000 apps coupled with 2.7 billion devices.
There is no clear winner, as all of the tools offer different possibilities and, obviously, prices differ as well. Depending on your budget and needs, you should weigh up the options you have and make a decision yourself.