*“Ship often. Ship lousy stuff, but ship. Ship constantly"* advocates Seth Godin. Have you ever wondered how **Ship, Learn, Iterate, Repeat** loop can improve your business? In today's evergreen Paul Adams of Intercom.io describes why shipping is just a beginning of a process and how can you & your end-users benefit from the learning-through-failing cycle.
“Ship often. Ship lousy stuff, but ship. Ship constantly" advocates describes why shipping is just a beginning of a process and how can you & your end-users benefit from the learning-through-failing cycle.
No product team can fully predict how their users will behave or react. I learned this at Google, and later again at Facebook. You need to give people a basic feature set, see how they behave, and iterate quickly from there. We ship to learn. We know that we will be wrong more often than we will be right. Because we care most about learning, we prioritise speed to execution.
Shipping Is Just a Beginning sheds a little light on the development cycle acquired by the great team at Intercom and points out what happens when new engineers jump right into the project and push to production within days of joining the team.
Quick iterations allow you to quickly learn how your users interact with the changes and use the knowledge for improving your product straight away.
Instead of spending three months fixing up this version in a sterile, isolated lab, you could be spending that same three month period listening to feedback from real live, honest-to-god, annoying-dedicated users of your software. Not the software as you imagined it, and the users as you imagined them, but as they exist in the real world.