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Illustrations are a powerful tool for your business that can be a real game changer. Is this statement not too bold? Surely, pictures can be a nice decoration of your product, website, app, publication. They can make it more aesthetic, eye-catching, user-friendly. But is it enough to call something “powerful for the business”?
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Once a year, at the beginning of spring, I used to open my wardrobe and start cleaning. Beside being a valuable mental exercise (removing unused stuff gives us a fresh start) it is also a great opportunity to understand that we very often make buying decisions in the heat of the moment. Every year, spring after spring, I look in the mirror and ask myself - Wojciech...why? Why do you buy so many useless things? Is it really about clothes? Or maybe it’s because of the patterns and illustrations that are printed on them...
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