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Conversion rate is usually the main metric that entrepreneurs use to measure the success of their business. Companies invest a lot to increase their conversion rates and to improve sales as a result. However, they often underestimate how UX design influences this really important metric. With some simple tricks and UX methods you can significantly raise your conversion rate.
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Some time ago I talked with my colleague Mateusz Jankowski, who is a Senior UI designer. I was telling him that I’m going to write a post about the truth of working as UI designer. The deeper you dig, the darker it gets, but maybe there’s one specific term that describes your daily duties? - I asked. His answer made me cry with laughter - sure, it’s like a visual OCD (obsessive-compulsive disorder). Well, it’s hard to disagree. But it’s just the tip of an iceberg.
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Heavily illustrated websites and apps are quite common nowadays, no matter the industry, but not too long ago that wasn’t the case. Some of the world’s smartest companies have bet on illustrations early on, gracing their digital products and accompanying marketing pages with tiny artworks, and today they are reaping the rewards. They’ve sparked a worldwide trend in digital design, which others have been trying to catch up to ever since. I believe that the storytelling element of illustrations is crucial to their effectiveness. In this article, I’m going to share some insights on how Dropbox, Uber and Slack – world-renowned leaders in their industries – have increased conversion rates through illustration.
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A design system is way more than just a buzzword repeatedly mentioned on every design blog. It provides your products with consistency, streamlines the design and development process, and increases productivity. No wonder that the biggest players on the market, like Atlassian, Dropbox, AirBnb, Shopify, and Audi are investing in design systems. Here’s a bit more on what value they can bring to your business.
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Creating a design system is one of the services we offer at Netguru. So far, we’ve created design systems for either enterprise-size or smaller companies. Our approach and process are based on our experiences and the issues we’ve encountered so far. Design systems have been quite a popular topic recently, and when it comes to their creation and development, no global standards have been established yet. This is why we want to show how we approach this subject.
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Have you ever wished for a time or life-saving function of your choice existing in Sketch? Well, the good news is you are not the only one, and your desired feature probably already exists as a plugin.
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Illustrations are a powerful tool for your business that can be a real game changer. Is this statement not too bold? Surely, pictures can be a nice decoration of your product, website, app, publication. They can make it more aesthetic, eye-catching, user-friendly. But is it enough to call something “powerful for the business”?
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There are a lot of amazing design tools on the market. It’s important to make the right choice and match the tool with the task you want to accomplish to make your client happy. This article will give you a comprehensive overview of the best UX design tools currently available. Enjoy!
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Many things in the digital world are born out of necessity. That is, we need to find a way to do something in a smoother, more efficient manner in order to create something of higher value.
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We’re happy to announce the launch of our live ebook, Design Process for Pros. It’s an accessible, beautifully designed resource for everyone interested in the professional design process used by Netguru’s team of over 30 product designers. You can grab it here.
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