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No matter where you are with your business, it is driven by your decisions. You may already know this, but what exactly is it that gives you the urge to turn right, and not left – or to take a few steps back instead of going further at any cost? Is it just a gut feeling or are your decisions powered by more measurable pieces of information?
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Websites navigation is the most important feature of the overall user experience. The existence of a good site navigation system is critical to the effect your website will have on the visitor, and whether they will stick to see the remaining pages or leave. Navigation can make or break the performance of the site, but it also affects everything else about it - from retaining visitors to turning them into conversions.
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Today, more and more businesses are trying to load their products with technology. From smartphones to washing machines, we see a lot of embedded technology that greatly enhances their functionality and improves convenience and personalisation.
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Getting ahead in business is all about identifying opportunities and executing on them. This, of course, is easier said than done. Desk research is a tool that will help you turn the motto from the first sentence into actual performance, by giving you the information and know-how you need to move forward.
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There is a direct correlation between the amount of time someone spends on your website, and the likelihood that they will take a desired action – the action that is often hidden behind this shiny “Purchase” or “Register” button. Usually, the more engaged they are, the greater the chance that they will register, sign-up, or make a purchase. If you are able to provide a better user experience and keep your visitors engaged, you will be able to increase the conversion, and ultimately, grow your business.
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Keeping your website in good shape is not an easy task, even if you are an expert in that field. You may know the reasons and solutions for the problems that your website is facing, but it can be a tricky job if you are torn between dozens of everyday duties like meetings, company management, and legal issues.
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The Policygenius story goes as follows: back in the day, two McKinsey consultants were advising insurers on growth and marketing strategies. They found a repetitive pattern: the insurers didn’t have a clue how to engage with customers online. So they decided to start their own company to tackle that challenge.
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Several years of UX experience - in core-banking in a global bank and the fintech industry in both London and Poland - led me to create this list. The entries below are absolute must-haves when it comes to fintech products.
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When your company identification has aged a bit (or if it was never a good fit to begin with), when your website doesn’t communicate what your business is all about, when the visual communication with your customers is not cohesive - it might be time to do a redesign.
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Google’s Design Sprint methodology is an amazing tool. At Netguru, we used it as a starting point for developing our internal methodology. We established a really strong process to offer our clients a comprehensive tool that can solve many real problems.
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