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Ladies, gentlemen, and all other creatures, entities and personas who read the Netguru blog – allow me to introduce you to Jerry, Stephen and Jo. These aren’t real people. You won’t be able to shake their hands, engage in conversation with them, nor even send them a Christmas card. But, nonetheless, it is essential that you get to know them inside and out – what makes them tick, what excites them, what they like, what they don’t like, what their job roles are, how important they are within their respective companies, and how much buying power they have.
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