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Have you ever visited a website, only to leave it because you couldn’t easily find what you were looking for? It’s highly likely, and you’re not alone. A survey conducted by Hubspot, revealed that over 75% of consumers feel the most important factor in a website’s design, is that the website makes it easy for them to find what they want.
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We have seen it before. You’ve got a bold idea for a great digital product. Who do you need? Probably a product designer first, who will craft the product and make it look great. Then, a developer, of course, or a team of them to cover your front-end and back-end needs and to implement designs. And a Project Manager, your key to meeting the deadlines and everything being great.
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Eric Ries’ 2011 book The Lean Startup placed the idea of the lean enterprise in the mainstream. It was Ries who popularised concepts such as the Minimum Viable Product (MVP) and pivoting, which are now essential things everyone in business, from startup owners to business school students, should know.
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The ICO industry continues to attract a lot of attention. In 2017 only, blockchain companies raised close to $4 billion. More companies are deciding to fund their business ideas using ICO tokens, and Herdius is one of them. The Berlin-based startup has chosen to raise capital through an ICO as a promising alternative to traditional venture capital funding. They needed to find a way to attract and convince investors to their idea.
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Many marketing buzzwords appeared during the information revolution that decentralised media. Most of them did not last longer than one season. Content marketing is not one of them. The idea of promoting services or products by telling your brand’s story with quality content is over 100-years-old. If a strategy has been used that long in marketing, there’s a great chance it works. It has always worked, and only recently it became much more popular and useful. Finally, the results of content marketing activities are easy to measure, too.
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No matter where you are with your business, it is driven by your decisions. You may already know this, but what exactly is it that gives you the urge to turn right, and not left – or to take a few steps back instead of going further at any cost? Is it just a gut feeling or are your decisions powered by more measurable pieces of information?
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Websites navigation is the most important feature of the overall user experience. The existence of a good site navigation system is critical to the effect your website will have on the visitor, and whether they will stick to see the remaining pages or leave. Navigation can make or break the performance of the site, but it also affects everything else about it - from retaining visitors to turning them into conversions.
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Today, more and more businesses are trying to load their products with technology. From smartphones to washing machines, we see a lot of embedded technology that greatly enhances their functionality and improves convenience and personalisation.
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Getting ahead in business is all about identifying opportunities and executing on them. This, of course, is easier said than done. Desk research is a tool that will help you turn the motto from the first sentence into actual performance, by giving you the information and know-how you need to move forward.
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There is a direct correlation between the amount of time someone spends on your website, and the likelihood that they will take a desired action – the action that is often hidden behind this shiny “Purchase” or “Register” button. Usually, the more engaged they are, the greater the chance that they will register, sign-up, or make a purchase. If you are able to provide a better user experience and keep your visitors engaged, you will be able to increase the conversion, and ultimately, grow your business.
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