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Why groupthink doesn't work (for everyone)?

I have read two interesting articles about group thinking, brainstorming and other ways to improve ones creativity.

Originally posted on kubafilipowski.com

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I have read two interesting articles about group thinking, brainstorming and other ways to improve ones creativity.

The most interesting findings were:

  • Traditional Alex Osborn’s kind of brainstorming session doesn’t work - it’s impossible to come up with a brilliant idea on one of those “don’t criticize, stay open minded, contribute” kind of sessions.
  • A lot of inventors are introverts who like to stay alone tinkering their ideas.
  • Group thinking creates social friction which consumes much of creative energy. ‘Don’t criticize’ rule doesn’t help with anything. No criticizing means no challenging and evolution of ideas.
  • You need to be alone, focused, without any interruptions to finish your task efficiently.
  • The best way of groupthink seems to be working alone and then challenging different ideas or solutions within a small group of people you know, but you are not in too close relationship with.
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