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💥Design Brief #77: The Paradox of Choice, Designing for VR, Great UX Books, Voice Skills and 2018 Design Trends

Welcome to the 77th edition of Design Brief – our weekly selection of news and tips from the design world.

The Paradox of Choice. More Isn’t Always Better.

The more is not always the better, especially when it comes to UX design. Giving users too many options paralyses decision-making and decreases the usability of a product. The theory has been scientifically proven in many experimental studies. Listen to a podcast to learn how to boost the process of decision-making in your product. Read more


Designing for VR: A Beginners Guide

The world’s largest tech companies (Google, Facebook, Microsoft, Apple) are investing billions of dollars into the development of VR technologies, and experts say that this VR revolution will be bigger than the introduction of mobile phones. Get ready for the coming revolution and learn how to design for VR. Read more


What to Know Before Building Your First Voice Skill

Marcio von Muhlen and his friend, Jack O'Holleran, share what they learned from building and launching an Alexa skill, the “app” for voice assistants. Learn what voice skills are, how they differ from mobile applications, what skills you should build, and why you should even care. Read more


5 UX Books That’ll Change How You Think About Design

Want to dive deeper into UX? Check out the list of five books that will shed a different light on design. The set includes inspiring philosophical works and extremely precise how-to UX cookbooks. All verified and recommended by Petr Augustin, Lead UX Designer at KenticoCloud. Read more


Time to Update Your Permissions UX

Google launched a big change to its permissions modal design with Chrome 63 in early December. The update didn’t get as much attention on the Web as it should have. Here is what you should know about the update. You will also learn how to implement changes in your website quickly. Read more


Product and Design Trends That Will Shape 2018

Early January is the time when we try to anticipate what trends the new year will bring. Des Traynor, co-founder of Intercom, shares his thoughts on where the design industry is headed in 2018. He covers everything from trends such as voice UI, augmented reality, and AI, as well as the new roles software companies will need to hire for. What is the future of design? Read more


Should We Build What Sales Asks for?

When a customer asks for a new feature, chances are that the salesperson would come to you and ask you to build it so that they can close a deal. But is it really the way to go? If you default to building all features that customers ask for, you can end up with many different features that solve the same problem (or actually solve none). Here is an alternative approach to the issue. Read more

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