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💥Design Brief #104: Common Design Mistakes, Smart Baby Tracker, Incentive Userfeed Network, Design QA, UX Research

Welcome to the 104th edition of Design Brief – our weekly selection of news and tips from the design world.

Thinking in Triplicate-You Have to See the Whole Story to Make It Come True

Remember all that crowing about how design—interactive, user-centered, design-thinking, design at scale—would change the world? After the world took a turn, that bombast died down a bit, and it’s been more popular for designers to rally around empathy and delight, both perfectly fine aspects of the human experience we could use more of. Read more


Common Web Page Design Mistakes

Simple layout and design tips to help you create a stunning webpage. Check which design mistakes you should avoid, no matter if it concerns landing pages or just a simple article design. Explanations, photos, and more. Read more


Smarter Parents Through a Smart Baby Tracker — A UX/UI Case Study

Recently my wife and I welcomed our first baby. During my initial research, I asked myself, “What if Google built a baby tracker?” With Google’s voice assistant technology, I felt like it could be a great fit. I wanted to design a solution that leverages those qualities and empowers parents during one of the most stressful times in their lives. Read more


Beyond 800 Words — Part 2: Prototyping Formats for News and Generation Z

News on the internet is largely served up as 500 to 800-word articles — a legacy of newspapers. Although the digital article has been enhanced and improved with new technologies, it still works on the assumption that ‘one size fits all’. BBC R&D is developing new story formats for news that are more effective than conventional video or article formats. Read more



Designing a Decentralized Incentive Userfeed Network

Usually what we see is not even connected to what type of profile we are browsing from. It is not related to the content we are interested in. It is purely designed for the profit of third parties. It is about the time we started thinking about the information we consume, how it is structured and interconnected, in a new way. Read more


The Importance of Design QA in Digital Product Design

Great customer experiences don’t happen by accident. In digital product design, customer experience encompasses everything that the product team does. Development, design, DevOps, and QA — everyone’s role impacts the design and user experience. Design work is coded to closely, if not perfectly, match the actual designs. Read more


Here’s Why You Don’t Do Customer Research

In a nutshell, businesses do not do enough customer research and, as a consequence, product teams continue to build the wrong products. This is more disappointing than surprising. Very few companies I’ve talked to succeeded in looking for better ways to connect the dots when it comes to understanding customers. The reasons for failure, at least in my experience, tend to fall into four buckets. Read more


Research Finds a Way - a Step-By-Step Guide to Improving App Navigation Through UX Research

Navigation is one of the most important things to get right in an app. To be successful, every app needs to let people get to what’s important to them and do what the app is designed for. Luckily, improving an app’s navigation is something that research can greatly influence. Read more

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