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💥Design Brief #107: Slack Copywriting, Reducing Abandoned Cart Issues, Research at Shopify, Designer’s Toolbox, and UX Research System

Welcome to the 107th edition of Design Brief – our weekly selection of news and tips from the design world.

Slack Copywriting: What They Say to 9.6 Million Pageviews Every Month

Words don’t appear out of thin air. They are borne of ideas and values, and painstakingly combined, chosen, then refined. Herbert Lui, who has been writing for Lifehacker, The Huffington Post, and The Globe and Mail, dives into details of five iterations of Slack’s homepage to discover copywriting techniques that can be applied to any website. Read more


Attracting Users To Evaluate Your Product

Do you know what a froto is? Do you know how you can get users to evaluate your product? Joe, UX and Product Management Consultant, will help you in understanding and mapping the problems users have and the solutions they need. In his three-part series he discusses the three phases of the product life cycle. Check out the first part. Read more


Tips and Best Practices to Reduce Abandoned Cart Issues

Statistics show that almost 59% of customers abandon their shopping carts. With so many purchases left unfinished, we have to wonder why customers abandon their carts. Find out what are the most common reasons behind cart abandonment and learn how you can reduce the number of customers leaving your website before clicking the “purchase” button. Read more


You Can’t Research Without Context

Dylan Blanchard, UX Researcher at Shopify, shares insights on how his team thinks about onboarding and team structure to set new team members up for success. He discusses what onboarding looks like for researchers who join Shopify, why it’s important to take time to gather context, and how researchers expand their influence from one project to many. Read more


The Product Designer’s Toolbox

Want to know what product designers use in their daily work? Cameron Getty, who admits he is relatively new to design, shares a set of tools that helped him since the beginning of his journey with product design. It’s a really good read, especially for all the newbies in the field. Read more


How to Build a UX Research System that Runs on Autopilot

When working with a small team and limited resources, it can be difficult to make time for UX research. But you don’t really need a big team or a big budget. By automating your UX workflow, you can spend less time on the logistics of UX research — finding users to talk to, scheduling interviews — and more time getting into the heads of your users. Here’s a step-by-step guide on how to do it. Read more

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