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💥 Design Brief #50: Skeuomorphism, Usability vs. UX, Designing System at Scale

Welcome to the 50th edition of Design Brief, a weekly selection of news and tips from the design world. This week: Skeuomorphism, differences between usability and UX, designing system at scale, and a UX case study. Enjoy and see you next week!

Skeuomorphism In Conversational Design

Skeuomorphism is a fancy design term which means creating virtual elements that resemble their real-world counterparts. This approach bears a great impact on conversational experiences and on the way we design them. Read more


How to Build Usability Testing Into Everything You Do

We are all aware of the importance of usability testing. Still, many of us struggle to fit it into time and budget constraints. This is not another lecture on how crucial usability testing is but a guide on how to make this happen. Read more


UX Writing: How to Do it Like Google with This Powerful Checklist

One conference, four talks, three speakers, and more than ten pages of notes on UX writing. Guy Ligertwood participated at Google I/O 2017, and now he shares useful tips on creating a UX Writing process within your organisation. Read more


Defining and Measuring Usability and UX. The Big Difference Between Usability and UX

Usability and UX are not synonymous, and many still confuse the two phenomena. In this guide, the author tries to define both terms, identify the best ways to measure them, and point out the main differences between the two. Read more


The Adventures of Microsoft Bob + Metaphor Design

Before Alexa, before Siri, and even before the meme-ified Clippy, there was Microsoft Bob and his friends that were supposed to offer an experience that aimed to mirror the user’s reality. Microsoft Bob was a good example of skeuomorphism. What can we learn from Microsoft Bob’s interface, and what did Microsoft do wrong? Read more


Houzz: a UX Case Study

Houzz provides home lovers with a space to express themselves through saving ideas on boards or viewing furniture through the camera. The author of the article took up the challenge to discover usability issues in the app and propose new design solutions. Read more


Effective Communication and Cooperation in a Design Team (Webinar) 

Working in a design team presents many challenges when it comes to communication and effectiveness. However, if you develop certain skills and follow some essential rules, the results will be much greater than just the sum of work of all designers. Read more


Are You Mentally Overwhelming Users? (And How to Stop Doing It)

Every day, we are overflowed with the information and external triggers, so it can be difficult to find the focus on what is important. Users overwhelmed with the amount of information might simply leave a website or an app, and it also concerns design. If your design is visually overloaded users might go away straightaway. Read more


Designing a Visual System at Scale

Designing a cohesive visual system for different customer segments, including millions of small businesses, big brands, and agencies, and our marketing website, can be a great challenge. The author took that challenge when creating visual system for all of Facebook’s business products. See the lessons learned and insights from the process. Read more

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