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💥Design Brief #69: VR Prototyping, A/B Testing, Sketch Workflow, Competitor Research

Welcome to the 69th edition of Design Brief – our weekly selection of news and tips from the design world.

Banco Galicia: Web App Design & Product Thinking

Banco Galicia, an Argentine bank, wanted to improve their online banking experience for the web-based part of the service. How did the project go? Check out this beautifully crafted case study about transforming the UI and UX to deliver a useful and delightful application to the consumers. Read more


Expo: Towards Rapid VR Prototyping

Virtual Reality has become very popular in development recently and so has the landscape for VR tooling. However, at the beginning of 2017, there were not so many options available on the market. That’s why Shopify started developing features for early-stage VR prototyping in a tool named Expo. What was their journey into VR development? Read more


How to Prove the Value of Your UX Work

Usabilla asked their Twitter followers what was their biggest challenge working within a company. Among all the answers, one struck the team: “UX professionals struggle to prove the value of their work within their organization.” Therefore, they decided to address the issue in a blogpost. Read more


Using Case Studies to Tell Your Story for You

B2B SaaS companies face many challenges in their daily operation. The biggest one is probably to convince potential clients to subscribe to a product, and it’s a lot to ask for. They often need to change their existing operation, which is difficult and time-consuming. How can you minimize the risk that they are taking? Leverage case studies, an effective way to tell the story. Read more


The New Breaker

Breaker is Spotify for podcasts – it lets you discover new podcasts with the help of your friends. Breaker faced a challenge of creating a new brand and identity system with limited resources and countless opportunities. How did it go? Read more


Super Normal UX Design

In a world that becomes increasingly complex, simplicity is a quality which is sought in design more than anything else. That said, most of the time when people say that they want a simple product, what they actually mean is that they want a product that is easy to use. It’s not about minimalism – it’s about understanding. How to create such a product? Read more


Powerful Start in Sketch

One of the things that set Sketch apart is the sheer number of plugins and resources. It’s also the openness of the Sketch file, which is universally supported and well-integrated into other apps. Having access to these incredible extensions will make your workflow ten times more powerful, flexible and up-to-date. How? Read more


Launchpad — Introducing Automated A/B Testing

“In contrast to usual A/B Testing, new Automated A/B Testing goes a step further. Once the most converting variant has been determined, it will then be promoted to be served to all visitors.” How does it exactly work and how can your business benefit from it? Read more


A Designer’s Guide to Competitor Research

There are benefits of looking at how competitors solve user problem, and there certainly are conventions that should be followed based on user expectations. However, simply copying a competitor’s idea can entail some problems. What are they and how to avoid them when conducting research about the competition? Read more

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