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💥Design Brief #82: Page Length Myths, Users’ Working Memory, Designing for Change, Design Strategy

Welcome to the 82nd edition of Design Brief – our weekly selection of news and tips from the design world.

Why the Best Interface Is Just Enough of an Interface

Just enough of an interface is stripping an interface back to the bare minimum required to support the jobs and tasks that your users need to accomplish. It’s removing any unnecessary screens, pointless clicks, superfluous swipes and tedious taps. Here are some key things to think about when you’re designing just enough of an interface. Read more

People Don’t Scroll (and Other Page Length Myths)

How long should a page be? Most of the recommendations found on Google are not too helpful as they fall far from the truth. This is  mainly because page length doesn’t have a rule, it has guidelines. Avoiding the myths and following the guidelines in the article will help you figure out the right length for your page content. Read more

Designing for Working Memory

Your users’ working memory has a storage capacity of about 4. But what exactly is working memory and why should you, as a designer, take that fact into consideration when designing a product for your users? Read more

You’re Not the User: 5 Things I Learned from Using Hotjar for a Year

Hotjar is an all-in-one analytics and feedback tool that makes it easy to truly understand your web and mobile site visitors. The author tries to present how a tool like Hotjar can help in making user-centered design decisions. Check out the five lessons he learned. Read more

Designing for Change

“To be successful at innovation, we need to understand our customers’ experience, design intently for the new experience, and offer intrinsic rewards that satisfy their inner cravings.” It was with this motto that the team behind Z Energy released Fastlane —  a new way of fuelling up and paying at petrol stations. What insights about current behaviours did they obtain? Read more

How Focusing on the Customer (Not the Competition) Brought Us over 1 Million New Signups in a Year

JotForm is a company that operates in a hyper-competitive industry. They are not like many other startups: they’ve never taken any outside investment and have never been tempted to panic and chase the trends. It paid off.  Innovating on our own terms brought them over a million new signups throughout last year. Read more

What Is Design Strategy?

Design strategy is our first line of defense in order to stay relevant in both design and business. It bridges the gap between the business of design and the design of business. Here is why design strategy should matter to you and how to create one. Read more

Your Sketch Library Is Not a Design System

You can’t build working software out of screenshots and Sketch files. At the heart of any great design system is a reusable set of UI components that product teams can reach for to build actual software. How can your team make sure that you’re prioritizing building real, functioning UI components? Read more

#1 Trent Huon: Not Thinking about Business Is Bad Design

Trent Huon is the business design director at IDEO Munich. He learned design on the job when he first joined the company. Check out this podcast where he talks about how to show non-designers the value of design, why spending some time thinking about business is super valuable, and how you can start thinking about the business side of design even if you know nothing about it. Read more

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