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💥Design Brief #88: Shopify Pay, Accessible Navigations, Designing for Research, Logical Fallacies In Design Critiques, UX Strategy and Information Architecture

Welcome to the 88th edition of Design Brief – our weekly selection of news and tips from the design world.

How Shopify Pay Came to Life

Shopify Pay offers a faster and simpler mobile-first buying experience to online buyers, which leads to higher checkout conversion and more sales. The idea for the solution was announced on 20 Apr 2017 at the company’s partner and developer conference Unite. Here is a case study on how Shopify Pay was born. Read more


John Saito, Dropbox

John Saito is one of 10 UX writers at Dropbox. His team focuses on UI content that shows up in our products  – things like button labels, instructional copy, messages, notifications, etc. In this interview, Saito shares his 13-year journey with UX writing, the characteristics of his job, his favourite app, and, most importantly, some valuable insights and inspirations for other designers. Read more


Designing Accessible Navigations

When designing a navigational experience, designers should make sure that all users, impaired or not, are able to navigate through the site’s content at their own pace with little to no frustration. Here are some powerful features to integrate into your design to improve your site’s accessibility for everyone. Read more


Designing for Research

Fielding negative feedback on photo quality for many years lead Jeremy Wagner to design and develop an image quality survey, which was his first go at building a research project on the web. As round two of the survey is getting underway , check out what the already collected data reveal about the relationship between performance and how people perceive image quality. Read more


Let’s Redesign the Entire Platform, They Said. It Will Be Fun, They Said.

Signe Roswall started her journey as a designer at Napp in September 2017. At the beginning, her main job was to gradually improve the design, look, and UX of the publishing platform Siesta. Two months after she joined the concept expanded so much that a complete redesign was necessary. How did the process go? Read more


Logical Fallacies In Design Critiques

A design critique is a session in which many design solutions are evaluated. A logical fallacy is a violation of the principles of logical reasoning. As designers are rarely trained to identify and avoid logical fallacies, they often fall into traps of misinterpreting the results of design evaluation. Need some examples? Check out the most popular logical fallacies and learn how to avoid them. Read more


Creating A UX Strategy

Whether you’re building a website or an application, at heart you are designing for users. Great brands are more than just logos or names, websites or applications, they’re about the totality of the user experience. It’s normal that websites and apps are a part of a wider, design-focused ecosystem – and that’s where UX strategy comes in. How do you create one? Read more


A Guide to Information Architecture

Information architecture (IA) is a visual representation of the product’s infrastructure, features, and hierarchy. The level of detail is up to the designer. There is no limit on the size or shape of IA; nevertheless, it should encompass the generalised structure of the product so that anyone is able to understand how the product works. And here is how to achieve that. Read more


How to Present Your Design to Stakeholders

Communicating design to stakeholders is a unique challenge that designers have to learn on the job. Rather than sprint demos and design critiques, stakeholders want to see how your work connects to business goals and strategic direction. How to present design to non-designers and, more specifically, to stakeholders? Read more

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