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💥Design Brief #92: HBO UX Case Study, Mobile Checkout Conversions, Rapid UX Research, UX Design for AI Products and Multivariate Testing

Welcome to the 92nd edition of Design Brief – our weekly selection of news and tips from the design world.

How We Designed HBO’s Streaming Platform  –  UX Case Study

The new version of HBO’s streaming service, HBO GO, has been live for a couple of months now in Europe. It was a 10-month long UX design project for the UX studio that resulted in personalised recommendations, enhanced watchlist features, new content discovery functions and a way better cross platform experience. Here is the story behind the redesign, highlighting a couple of challenges the team faced during each phase. Read more


What You Need to Know to Increase Mobile Checkout Conversions

Research shows that the dominant device through which users access the web, on average, is the smartphone. Although, mobile-first approach is nothing new, smartphones consistently receive fewer conversions than desktop, despite being the predominant device through which users access the web. Why is it so? And how can you as a web designer create great mobile checkout experience to keep conversions high also on mobile? Read more


Rapid UX Research at Google

How do you conduct impactful user research in a short of time? Heidi Sales, the manager of a Rapid Research team at Google, always makes sure that her product teams get valuable insights quickly and effectively. In this article, she shares some experiences from her job and tips on how to conduct UX research to deliver insights rapidly. Read more


AI UX: 7 Principles of Designing Good AI Products

With the arrival of AI products, we are entering a new era where machines are beginning to behave differently. They not only perform our orders, but they do things by themselves. This will impact user behaviours, reactions, and expectations. That’s why AI and machine learning products need very careful design. Check out these seven basic principles designers should follow to build great UX in AI products. Read more


Getting to Change

Change.org is a for-profit social change platform that allows people to support causes they believe in. While the organisation has played a large role in many of movements, their petitions have, in some cases, been criticized as doing more for awareness than the concrete changes. Sajid Reshamwala, a product designer and researcher, decided to use a redesign as an opportunity to understand how social movements work and what could be done to bridge the gap between awareness and action in Change.org. Read more


Multivariate vs. A/B Testing: Incremental vs. Radical Changes

In the world of design-optimisation methods, A/B testing gets all the attention, whereas multivariate testing remains its less understood alternative, often deemed too time-consuming to be worth the wait. While the latter might have some limitations, it offers many more benefits, which cannot be easily achieved using A/B testing alone. Here is what Multivariate Testing (MVT) is and what you can achieve with it. Read more


Users Don’t Hate Change. They Hate Our Design Choices.

When the G-Suites team introduced design changes to the administration system, they decided to make it more embraceable for their users. So instead of changing it for everyone at the same time they displayed a simple message at the top of the old design giving users a choice to pick the interface. By doing that they minimised   the friction that comes from changing the designs for our users. Here is what you can take away from their strategy. Read more


Cards and Composability in Design Systems

A card is a scannable snapshot of an object’s vitals that invites us to learn more about it and interact with it. Unlike primitives such as buttons and inputs, a card requires composition. It relates many elements and is almost always shown as a set. Here is a comprehensive guide to how to compose cards in your design systems. Read more

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