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💥Design Brief #93: Microcopy, Optimal User Experiences, Redesigning a Digital Interior Design Shop and Design at Google

Welcome to the 93rd edition of Design Brief – our weekly selection of news and tips from the design world.

The Illusion of Control in Web Design

We all want to build robust and engaging web experiences. We scrutinize every detail of every interaction. We spend hours getting the animation swing just right. We try to control absolutely everything we can, but the harsh reality is that we have power over less than we think. The key is to understand what we control and what we don’t. Then we will be able to build resilient, engaging products for our users. Read more


Designing Meaning Through Writing

Words and our perception of them change over time. Just like design trends affect the visual language, cultural phenomena bring about new words, tones, vernaculars, and the ways we apply them to our products. It became challenging to define which voice and tone to use to address our diverse and versatile audience. Learn how words shape design, which variables have to be in place, and whether this process matters at all. Read more


How to Design for Optimal User Experiences (And Delight Users)

Crafting digital experiences that resonate with audiences requires a basic psychological understanding of the people whom we are designing for. It is crucial for designers to learn, on a psychological level, what motivates people to use specific products. Take a look at these basic approaches to designing optimal experiences for users based on basic psychological principles. Read more


Redesigning a Digital Interior Design Shop (A Case Study)

Good products are the result of a continual effort in research and design. And, as it usually turns out, designs don’t solve the problems they were meant to right away. It’s always about constant improvement and iteration. Check out this interesting case study of redesigning an innovative interior design shop and get some valuable insights for your work. Read more


What I Have Learned at Google as a Designer

Hardik Pandya joined Google in October 2017. Joining a company of Google’s size and scale has been quite a revelatory experience for him. His experience and lessons learned might help many other designers on their career paths. Here is a running list of learnings and insights from his ongoing journey as a designer at Google. Read more


3 Communication Theories That Will Help You Write Better Microcopy (And Make Better Products)

The right combination of words and visuals is the key to communicating with your users and helping them achieve their goals. So design teams should invest as much time, love and attention to designing the words as they do anything else in the interface. Ryan Cordell, Content Designer at Deliveroo, shares 3 communication theories that might be able to help with communicating with your users. Read more


A UX Story of Good Intentions, Google Maps and Cat Poop

Good intentions don’t always have a positive outcome if the user goal is being obstructed, especially if it happens at a critical moment. Signe Roswall, a full-stack designer, shares two examples of how a digital product might block a user from completing their goal and some tips on how to fix such issues. Read more

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