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💥Design Brief #95: Design Systems, Quantitative User-Research, Machines Sound Like Human, Designing Ethically and Rapid Prototyping

Welcome to the 95th edition of Design Brief – our weekly selection of news and tips from the design world.

Design Systems

DesignSystems.com is a hub for the broader design community to learn about and engage in the craft of building design systems. In this resource, you will find stories, hard earned lessons and best practices that every designer can benefit from. Check out the most interesting articles and, if you have stories to share about creating a design system, this is also a place where you can publish them. Read more


Quantitative User-Research Methodologies: An Overview

Do you need numerical data about your product’s user experience, but aren’t sure where to start? The first step is choosing the right tool. In this article you will find a list of the most popular types of quantitative methods, common use cases, and the costs they involve. Check out all of them and see which one you can adapt to fit your needs. Read more


Should Our Machines Sound Human?

Earlier this week, Google announced an AI product called Duplex, which is capable of having human-sounding conversations. You can listen to the program calling two different real-world businesses to see how natural and not-AI it sounds. The article debates the moral and ethical concerns that were raised. Should the Google Assistant voice act like a human and deceive other humans? Read more


Rapid Prototyping: What To Do And What To Avoid

As a designer, you might be familiar with traditional UI prototyping. When designers use traditional prototyping, they create a visual illustration of how a website should look and behave. Rapid prototyping has evolved from traditional prototyping. In this article, you will learn about rapid prototyping: what is it, why would a designer want to use it, and how does it differ from traditional UI prototyping? Read more


Designing Ethically Pt. 2

In Designing Ethically Pt. 1, you saw how to integrate ethics into design, reimagine a new design process, and strategise how to sustain the practice. The second part will walk you through ways to apply the three key steps in the redesigned design process: evaluating, forecasting, and monitoring, as well as help you reframe the way you consider products. Read more


The User Experience of Choosing the Simplest Possible Words

One of the problems of using UX jargon in a conversation is assuming everyone in the room will understand what you mean. However, if they don’t understand what you are referring to, they will not always interrupt you to ask. Many people won’t confess what they don’t know. And this can bring catastrophic consequences for your project. Here is why you should use simpler words. Read more

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