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💥Design Brief #99: Patterns, Remote User Tests, Typography, User Onboarding, Making Legalese Accessible and Women in UX

Welcome to the 99th edition of Design Brief – our weekly selection of news and tips from the design world.

The Problem with Patterns

Design patterns have become the norm for organisations. They improve consistency and usability for users and lend familiarity and efficiency to designers. In return, designers can focus on bigger problems, like catering to their users’ needs. Cathy Dutton, a senior interaction and service designer, argues that it’s not always true and presents some popular problems with design patterns. What are they? Read more


How to “Remote User Test”

When your user base consists of 3.5 million people from pretty much every country, there are many things to consider while conducting user tests. This creates problems if you conduct user tests the old-fashioned way, i.e in person. That’s why most usability tests that JotForm does are remote user tests. Want to know how to do it? Here are pro tips and know-how based on 3000 remote user test sessions. Read more


8-Point Grid: Typography on the Web

The most powerful part of the 8-point grid concept is its ability to drive consistency throughout your designs. You will need to assess the needs of your users and figure out the best way to scale your typography to meet those needs. Here are some best practices in web typography, its principles and implementation. Read more


You Have the Right to Remain Silent

Here’s a story about how things that seem “good” can also be insidiously harmful. The author shows two examples (from Facebook and Reddit) of how the digital products of today prevent us from saying “no” or de-emphasise our right to remain silent. No matter what answers you give you will always provide these companies with more data about yourself. Read more


From First Mile to Nth: Onboarding Beyond User Onboarding

How does a user onboarding flow end? And when? Does it extend past the first mile? If it does, where are the lines between user onboarding, feature adoption, and customer success? Are they different things at all? The author tries to answer all these questions in a comprehensive piece about user onboarding. Read more


Making Legalese Accessible: How to Create Friendlier Terms of Service and Privacy Policies

Nobody likes reading legalese. The vast majority of us skip reading terms and policies full of tangled syntax, thorny diction, and periodic passages of rightfully maligned ALL CAPS. That’s why you might want to be more friendly to an average user. Here are some simple tips on turning dense legalese into easy reading for your next terms of use and privacy policy updates. Read more


Women in UX: Meet Sara Soueidan, a UX Developer Whose Vocation is Not the Norm in Her Native Lebanon

An inspiring story from Sara Soueidan, a UX Developer from Lebanon about how she decided to abandon the life of a teacher like many other women living in Lebanon to tie her career with web development and UX design. She’s now a renowned front-end developer and UX designer, travelling the world to share her inspiring story and work. Read more

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