Illustrations: a progressive look at shapes and colours

An illustration is not only an adornment that makes your product beautiful. If it’s created with careful consideration, it can significantly impact your revenue.

Find out how

Illustration at Netguru

Eighty percent of the world’s population are visualisers. This fact tells us the cruel but fair truth: our clients learn, remember,
and, very often, make buying decisions by looking at something, in the heat of the moment.

Eighty percent of the world’s population are visualisers. This fact tells us the cruel but fair truth: our clients learn, remember,
and, very often, make buying decisions by looking at something, in the heat of the moment.

Your product needs a strong, visual reason to draw your client’s attention, make them focused, and explain to them complex information quickly.
If the illustrations are drawn with purpose and consideration, they can lay the foundation for a long-term relationship between you 
and your customers, which will definitely have impact on your market position.

Advantages

Showcase

Thanks to the diversity of our illustrators' skills, we can create images in pretty much every style, using different types and techniques. Below, you'll find some examples that represent our passion and experience.

IllAsAService_BitApp.png

BitApp

The goal of the illustration was to showcase how simple
it is to pay in Bitcoin using your phone. The unique lighting of the scene with an additional side light built the atmosphere and helped achieve the illusion of three-dimensionality.

Cancer Detection Icons

Making illustrations for a medical sector is always a specific challenge, mainly because you need to balance safety and clarity, and the main premises of the illustrations as well. We achieved it by juxtaposing static, strong elements with a tiny, dynamic, red dots that symbolise cancer cells.

IllAsAService_EarlyCancer_4.png
WorkSmarter_Illustration.png

Work smarter

Among many styles of illustrations the one that relies on simple, geometrical shapes and sleek human characters, is one of the most difficult. The main hardship that occurs when drawing illustrations in this style is to depict complex notions using simple and naive shapes. So, in this case, the key is to work smarter. Not faster.

 

Technology illustrations

The biggest challenge that we met when preparing this set
was maintaining consistency throughout many illustrations,
all touching on different subjects. The key was to find the common denominator. In this case, it was angular lines
and capsule-shaped light elements.

IllAsAService_TechnicalIlls.png
CaeOne.png

Case.One

The client asked us to illustrate the key features of the product
in a clear and user-friendly way. The illustrations and icons would become part of the product’s visual identification, so they had
to be simple, readable, and pleasing to the eye. The final artworks have received international recognition.

Flight Check

Great illustration is not only about conveying emotions, beautiful lines and perfectly chosen colours. It’s also about out-of-the-box thinking and surprising juxtapositions. In the FlightCheck project, we decided to draw unnaturally big everyday things and put them as a parts of the background, to explain the product's context to the customer.

 

FlightCheck2.png
Netguru employee photo
3
steps

Illustrations are very powerful tools that attract attention, convey the message, and persuade the prospective client.

Łukasz Pachytel
UI Designer, Netguru

Industries we excel at

Our clients are businesses of different types and sizes. We developed projects for companies from a range of industries: finance, media, healthcare, education, government, real estate/property, social media, travel/transport, e-business, e-commerce, to name a few.

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Trust is the foundation of great products

Our clients often cooperate with us for many years, launching various products. It's because we always strive to become trusted technological partners who care to provide more than just software development expertise. Thanks to that, we work as an extension of our clients’ teams rather than an outsourcing agency.

We have been hugely impressed with Netguru and consider them an extension of our team!  We are immensely proud of our platform and firmly believe that the quality of design and delivery far exceeds that which we could have implemented with an onshore provider.

Fiona Adams
Co-founder, The Know

It took us a while to get the right graphic design, but it was worth it. It's fresh, clean, and different from competitor platforms. I like the UX a lot.

Rupert Sellers
Founder, Barometa

I’m normally not a fan of consultants, and I prefer hiring internally, but Netguru did set my model off… I don’t think I’ll ever need to hire designers because we’re so happy with what Netguru does for us. They can count us as loyal customers! :)

Samuel F. Poirier
CEO, Seahub
90+
Design projects completed
30+
Experienced product designers
12K+
Dribbble followers
61K+
Behance appreciations

Design your product with Netguru

Product designers at Netguru design engaging web and mobile applications your customers can enjoy. They translate your ideas into functional products in a fast and flexible manner.

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