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Mobile analytics provide you with the information that you can leverage in taking data-driven decisions to improve engagement, promote retention and increase the revenue. Choosing the right tool for mobile analytics has an impact on your profits and the future growth. The cheat sheet will help you make the right choice.
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Apple is known for cutting off their support for old standards, devices, and software versions. Recently, the rumours have confirmed, and the iPhone 7 doesn’t have a headphone jack anymore. All ports in the latest iteration of MacBooks got replaced with thinner and more modern USB-C type ports. Even the beloved MagSafe power connector was replaced with USB-C. This proves that Apple is not afraid of making big decisions. As the App Store is growing more than ever before, the set of abandoned, legacy iOS apps is getting bigger and bigger every year, which means that Apple will have to start maintaining it better.
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There are around 2,200,000 apps in the App Store at the moment. Even though the top apps are only a tiny fraction of that number, it’s still quite a lot of applications. In such a crowded place, it’s really hard to compete for users’ attention, and even if we manage to reach users and make them download the app, it won’t be easy to keep them using our product on a daily basis. There are many ways to make your app great. Implementing a great design that provides delightful experience and usability is an absolute must. Still, the possibilities don’t end on design. There are a few other functionalities that everybody uses but may not be aware of. We made a list of 10 iOS features that will help your app become more visible and accessible to users. Enjoy!
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On the beginning of October, I had the opportunity to attend Mobiconf, an international conference for mobile developers in Cracow, Poland. And since it was the very first time I went to such an event, I would like to share some thoughts about Mobiconf itself and attending professional development conferences in general.
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In recent months many discussions arose on the subject of  App Store economy, especially in terms of how indie developers can build a sustainable business by creating apps we love to use. We have to remember, that the App Store is not only a place where you can buy iPhone apps but also apps that run on your Mac, AppleTV and iPad. Actually, looking at the App Store from the perspective of the devices for which it offers applications is a good way to understand why developers want it to change.
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Knowing that your app is still installed is valuable information. Standard analytics packages like Google Analytics and Mixpanel can easily provide feedback regarding app engagement like launches, features tapped, and time spent in an app session.
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Backend as a Service (BaaS) is an emerging trend in cloud computing services. It meets the increasing demand for mobile application storage. BaaS makes it easier for developers to set up, use and operate a cloud backend for their apps - but every convenience has its limitations. Parse’s shut-down is a perfect illustration of the potential drawbacks. So, how can you use BaaS solutions safely and responsibly?
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10 iOS Posts You Can't Miss on Netguru Blog

Is learning to code better one of your New Year’s resolutions? Awesome! We wanted to help you out a bit, so we’ve prepared this set of handy resources about iOS development. It includes goodies for beginners, as well as tips for the pros. Have a good read, and have a great start to a code-tacular 2016!
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“Now close your eyes and try to imagine your future surroundings in, say, five, ten, or twenty-five years. Odds are your imagination will produce new things in it, things we call innovation, improvements, killer technologies, and other inelegant and hackneyed words from the business jargon. These common concepts concerning innovation, we will see, are not just offensive aesthetically, but they are nonsense both empirically and philosophically."
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It’s really happening! We’re excited at the prospect of inviting you to Netguru’s first ever iOS workshops.
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